As a business owner, the last thing you want is for customers to lose interest in your website because it looks outdated and is hard to navigate. This is why it’s important to periodically update your website to match the latest web design trends and customer preferences. Keep reading to find out what website design trends 2023 has in store for you.
Mobile-Responsive Website Design and Navigation
A mobile-responsive website design will not just be an option but a necessity in 2023. Though it’s been several years since Google made its mobile-first indexing announcement, this practice is still very crucial to designing successful websites, with mobile responsiveness continuing to be a top priority.
Mobile users should be able to surf websites as easily and efficiently as they do on desktops. And this means designers need to pay attention to even the smallest details—since most users scroll through their phones with their thumb, placing the navigation bar, menu, and even contact buttons in a place where the thumb can easily reach will make websites more comfortable to navigate.
Dark-mode web designs serve a couple of functions. They increase the aesthetic appeal of your website and give it a futuristic look, helping you highlight other design elements as well. More and more websites and apps are adopting this new look to freshen things up. Apart from the visual transformation, dark-mode websites are also easy on the eyes, as sitting for long hours in front of a bright white screen can be bad for eye health. Dark mode options also tend to save battery life on some devices.
The Memphis Design
Users are getting bored with the minimalistic design trends, and they’re slowly becoming a thing of the past. Memphis design is one of the significant aesthetics of the 1980s that was considered extremely colorful and adventurous for its time. But it’s come back with a bang with digital art pieces and graphics that are extremely smooth and fine. It uses a mixture of professional as well as creative fonts and makes use of vibrant colors that are both contrasting and complementary.
This is predicted to be a popular trend in 2023. It has been noted that visitors usually pay more attention to the top-left portion of a webpage. Therefore, full-page headers should include important text or call-to-action buttons on the left-hand side, while appealing graphics can be added on the right side of the header.
Engaging Visual Data
Infographics and graphs are nothing new, and they’ve been used to bring data to life for a long time now. Therefore, data visualization is a great way to create engaging images out of your data and let visitors learn more about your brand in an interesting and easily digestible way.
Inclusive Web Design
Making the internet more inclusive and accessible is a hot topic these days. As a part of this discussion, more and more websites are taking steps to make their design more user-friendly for people of all races, genders, and abilities. For example, including a screen narrator on your website can make it more user-friendly for visually-challenged visitors. Adding images with models from different races and genders and using inclusive language can also make more users feel welcome.
If you’re looking to revamp your website for the new year, reach out to K. Alexander Creative Consulting. Our professional web design and development team will help you build a responsive, engaging, and inclusive website that you and your clients will love. Contact us to learn more about how we can help you.